Artha 2024, the South Zone Inter-Collegiate Fest, hosted by Sacred Heart College's Economics Department, took place December 6th-7th, with 280+ participants from 35 colleges. The fest featured academic events like IPL Auction and Best Economics Team, and non-academic events like 3's Football and Reel Making. Cultural performances included a band and a fusion music performance. The fest aimed to showcase talent, foster camaraderie, and promote teamwork and creativity.